Remember when folks used to march against the wars in Iraq and Afghanistan? That was before we elected Obama, he increased the troop count, and somehow the whole anti-war movement seemed to just fade away. Back in the protest days I created my own little anti-war organization on a whim before I went to an anti-war rally in San Francisco. I designed the logo, ironed a printout onto cloth, and sewed it onto the back of a shirt. During the march, various women of a certain age came up to me to ask how they could join CAW. I had to tell them CAW didn't really exist, it was just something I made up.
What does all of this mean? The yuppies were right: it's all about marketing and branding, something the antiwar movement could benefit from right about now. Come to think of it, so could Obama.